The first rule of Business Club ..don’t talk about starting up a business.
As a designer, I love working with people who are in the initial stages of starting up a business. Meeting with the customer in the very early stages, the excitement of coming up with ideas for the business name, the logo, the packaging ..the sky is the limit!
On the flipside, I come across people who talk about starting up a business. They inquire about a logo and brand design with big ideas of their catchy taglines and the quirky uniforms, only to hold it back as they’re waiting for ‘the right time’ when really, they should just bite the bullet.
Ask for advice
Before I set up my business I had spoken with local business owners for some insight into what was in store for me. They told me there isn’t ever ‘the perfect time’ in which the stars align and your business is born. No matter how much you try and prepare yourself, you can’t be 100% bulletproof for the realities of owning your own business. It’s very much a rolling process of learning on the job. People will doubt your capabilities, but you have to filter out the genuine advice from the demotivation.
‘Why don’t you just do it as a job on the side?’
‘What if it doesn’t work, what will you do?’
‘Maybe gain some more experience first, then in a year or so go out on your own.’
These are some of the comments that were handed to me when I broke the news about how I intended to work for myself and leave my job.
There are, no doubt, some things to consider before jumping into self-employment such as what it is you aim to achieve, the funding to kick-start your idea and whether or not you feel your idea is needed by the public. Ask yourself, would you buy it?
Starting up a business: don’t be a Wantrepreneur
‘Real entrepreneurs do what they say they’re going to do; wantrepreneurs talk about it but never really get started.’
Alex Pirouz – Entrepreneur Guest Writer, Founder of Linkfluencer
Being your own boss requires a lot of self-discipline and in the beginning, it will take up a lot of time to get your idea off the ground. It is a balancing act of patience whilst not trying to ‘over-plan’ and hold yourself back.
I love the variety I get working for myself, the people I meet and the projects I work on. As odd as it sounds, I really value the rollercoaster of emotions. From feeling defeated one minute to the celebratory ‘Eureka!’ the next, when you’ve cracked something that was making you hysterical with frustration for the last 3 days.
Whilst I am no Richard Branson in my experience of running my own business, the bottom line is ..it’s hard but worth it!
Words: Jennifer Wood